Product Filters 10 Ways to Optimize for a Better CX
20% of top eCommerce sites don't have thematic filters despite selling products with obvious thematic attributes (season, style, etc.) Some industries do product filtering better than others. Apparel, sports and hobbies, and electronics and office all lag behind the competition, falling under the "acceptable performance" mark.
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How to Create Effective eCommerce Product Filters. Faceted navigation — a concept intended to make online shopping easier, can also have the opposite effect if not properly executed. When we talk about faceted navigation, we're referring to the product filters found on many eCommerce sites. These filters typically range in everything from.
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Yes! Product filtering supports SEO - it can significantly improve the internal linking value. However, it takes an experienced specialist to implement e-commerce product filters on site. When e-commerce product sorting is done incorrectly it can for example cause internal content duplication.
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Therefore, when setting up new filters, think of relevant category-specific filters for your products to improve user experience (UX). If you're having doubts about what to include, try doing the following: refer to product description and create filters based on product features; look for ideas on bigger ecommerce websites, such as Ebay
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How to use product filters on your ecommerce site. Now that we've gone over how necessary product filters are, let's look at how you can use them on your ecommerce website. 1. Filter by price. One of the most popular ways is to allow customers to filter by price. This can be helpful for buyers who have a specific budget and don't want to.
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The dilemma| Ecommerce Product Filter . The improperly used e-commerce product filters will direct visitors away from your website rather than to further sales. It always shocks us to see product filters that operate against, not with, the brand. The unbelievable thing is that the dilemma is solved and prepared.
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Your ecommerce product filters should be absolutely practical and common sense. Don't make customers struggle to find exactly what they're looking for. Disney wants an age range filter for their massive collection of toys. They could list age groups (1-3, 4-6, etc.), but they know that assigning toys to rigid categories isn't helpful and.
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However, the benefits of using product filters go far beyond the user experience. When used most effectively, product filters can also make your ecommerce site more discoverable by strengthening your SEO. A well categorized and thought-out store following website navigation best practices is more likely to rank in Google search results.
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There are also advanced ajax product filter plugins you can apply for your ecommerce site that allows you to add unlimited filters with just one widget. 5. Display Applied Product Filters in 2 Ways
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Ecommerce sites implement product filters in many different variations. As a result, the consumer is left to learn and relearn how to use filters whenever they embark on a different journey on a different site.
Product Filters 10 Ways to Optimize for a Better CX
Specifications, RAM, and storage size are the common filters for both products. But 'screen size' can be a top filter for mobile phones, whereas laptops require a different one. Here are additional 13 Quick tips: #8 Keep your design simple. Ensure your product filter design is simple, intuitive, and easy to use. #9 Test and track performance.
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The ultimate goal of eCommerce product filters is to help shoppers navigate your large inventory more systematically and easily uncover the best products. With a smarter filtering system, they are guaranteed to have a better, simpler, and faster product discovery experience that leads to more positive customer journeys and purchases.
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The type of product filters you choose to use on your website will depend on your business's unique needs and your customers' preferences. However, there are some common types of product filters used on e-commerce websites, including: Price filters: Customers can set a price range to filter products within their budget.
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As with most things in eCommerce, speed is a crucial aspect in product filters as well. The time it takes for the page to load after a new filter is applied is very important. According to a report by Econsultancy, one-second delay in page load can lead to a 7% loss in conversions.
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Ecommerce product filters are intended to make your store's assortment easier to explore and to assist consumers in finding what they are looking for. Examine your items and filtering system from your consumers' perspective, and utilize the same terms your customers use to search and discuss things. Examine search queries to obtain a.
Product Filters 10 Ways to Optimize for a Better CX
Product filters have a huge impact on e-commerce sales. However, this impact is often negative, rather than positive. According to data from Smashing Magazine: Only 60 percent of websites provide a good filtering experience; 42 percent of e-commerce sites lack category-specific filters; 32 percent of e-commerce sites do truncation poorly; and